Let’s start with Apple.
Apple has been a solid logo within the mobile industry ever in view that they started. We’ve visible iPhones and iPads, all ranging from respectable to tremendous pleasant devices. Of course, every new gadget has its problems, but Apple constantly performed on the ball quite fast. They supply high first-class hardware, but a piece of lackluster software ensures regions.
I’ll give you a simple instance. The menu of your iPhone or iPad. It’s no longer too clean to change the layout of things or to customize it, as they are saying. Apple has positioned up certain restrictions in what you can and can’t do with the standard software. Of course, smart human beings have determined a way around this; however, charging bucketloads of money for a high fine product without being capable of uploading personal contact? A bit odd if you question me…
Another software program related problem that held my lower back from ever shopping for an iPhone or an iPad, is the necessity to use iTunes. iTunes is a tremendous program, don’t get me incorrect. I use it on a bi-weekly foundation for my iPod. However, I anticipated extra from apple in regards to their iPhones and iPads. Any media you might need to load at the inner reminiscence of said devices calls for iTunes. Up to a sure diploma, I can apprehend the need to use a further program.
But iTunes is so clunky to apply. It’s gradual at instances. It takes a while to finish document transfers. It would not even let you keep some original media formats, as it needs to be converted first. For me, individually, this san as a substitute bad component of the in any other case, amazing products. I opt to get matters carried out nicely, speedy, and trouble-free.
Next up, we were given Google with the Android OS.
Google has become a family brand to everybody, even remotely linked to the net or technology. They have come in a protracted manner; however, they still have an extended manner to head. I’m an Android person myself (not always a fanboi even though), and I like the kingdom Android is in.
It doesn’t fill all my needs, though. I’m a media individual. None of the Android OSes, being its official releases or custom-designed ROM, can absolutely satisfy me. There is a light at the quiet of the tunnel I think, but we’ll need to eagerly await and see what the destiny holds in save for us.
The largest downside of the Android OS is that this: Gingerbread is great for smartphones, but no longer all models will see a (professional) Gingerbread model. For drugs, Honeycomb is an extraordinary piece of software program, however, no longer all tablets get an upgrade to Honeycombs, which is supposed to be THE Android OS till we get Ice Cream Sandwich to get a “unified enjoy from both worlds”.
In this regard, Apple is an extra regular in creating a complete OS to cover that certain device’s desires and strengths. I’m quite sure Ice Cream Sandwich (from what I’ve visible thus far) makes a big step in the right direction. But there may be still working to be executed after that. But we are getting beforehand of ourselves here; we’re going to come again to Ice Cream Sandwich afterward.
This all brings us to Blackberry. Where to begin on this matter?
Blackberry has been a norm for business users, and an honest percentage of non-enterprise users, for years. Everyone had to own a Blackberry to ensure a highest quality cellular experience on their smartphones or trugs. And Blackberry nevertheless gives you some high-quality commercial enterprise capability on its devices. If it works well, that is.
I’m positive you have all heard approximately the latest Blackberry outage, which left most (if no longer all) its users global without e-mail and internet services for some days. We’re no longer speaking about a few hundred human beings here folks, we are speaking about a GLOBAL OUTAGE of the maximum used offerings on a telephone or tablet. After the whole thing becomes taken care of, they attempted to make up for this through giving each person “over 100 greenbacks really worth of top-class packages free of charge”.
Now, allow’s be honest right here, how many of you had 3 or extra useful premium apps in that package deal? Basically, maximum of to procure diddly squat. Which means Blackberry only made as much as the business customers, in the event that they absolutely had any use for the top class apps, that is. All other customers got left in the cold. A recent survey talked about 60% of modern Blackberry users will no longer sign up for a new Blackberry device after their agreement expires. Ouch!
In a brighter world, this can not be the stop of Blackberry, nor RIM. But the identical applies to Blackberry as it does for Google: set a step on the right path, and preserve pushing ahead from that factor. If you want humans to live with Blackberry, or maybe entice new clients, you may get your act collectively as a substitute earlier than later.
Last but not least, we’ve Microsoft’s Windows Mobile.
This should be the darkish horse on this race, in my view. Windows Mobile has been around for a while, hasn’t carried out any amazing successes, however, it hasn’t been placed out of commercial enterprise through the alternative competitors either. It’s constantly been round, and consider me; it’ll be around for lots longer after competitors might have disappeared into obscurity.
Microsoft’s Windows Mobile, or Windows Phone because it has been officially known as, has been a synonym for quality person reviews (typically at the least), mixed with decent hardware, in a trust Windows-esque environment. Windows Phone has constantly been geared toward the clients, and now not always at companies than Blackberry’s RIM.
After going through cancellation in improvement in 2004, Microsoft reorganized the Windows Mobile Group, main to the first, albeit interim, Windows Mobile launch in 2009. Things didn’t start well because Windows Mobile wasn’t like-minded with any Windows Phone applications. This turned into accountability for lack of sources and time.
Eventually, the naming of the OS changed to Windows Phone 7. (Sounds catchy, don’t you suspect?) As of this writing, Microsoft has sealed a cope with Nokia (sure, they’re still around) to distribute Windows Phone 7 on a brand new line of smartphones coming to a place near you. However, the one’s genuine locations are still undisclosed as of now. You ought to love a few mystery people!
Part 2: The destiny?
In my opinion, this deadly 4-way will lead to a 3-horse race, with the other participant sitting in the seats watching on and slowly biding they’re masterfully professional go back plan to the scene. I’ll explain my destiny vision of the cellular world:
The top manufacturers will stay Apple, with their iOS, and Google, with their Android OS. Both groups seem to be heading down the identical course in phrases of software program improvement, user experience, and hardware upgrades. However, Apple nevertheless has a massive head begin because they manage all aspects of the production and development method.
Android will maintain on growing mobile gadgets’ income (not shipped gadgets, actual income), but remain a piece in the back of Apple’s undisputed leadership of the present-day marketplace. A twist for the management might appear at some point in the destiny, however, I would not expect it within the first years. However, slowly yet gradually, we can see the market night out.
Windows Mobile can be appealing to maximum low-end, non-technical users. They have a line of first-rate smartphones coming up, which might be easy to use with first-rate hardware under the hood, produced by way of Nokia. Not everybody desires to pay massive money for a telephone, and most definitely not everybody needs all features to be had on iOS or Android smartphones or pills. Will we ever see Windows Mobile on a pill? Only time will tell. However, it might be a smart selection, in my opinion.
Blackberry’s RIM will ultimately be left behind in years yet to come if they don’t step up their sports closer to normal consumers and establishments. They might also thoroughly leave the cell marketplace altogether, and by no means be heard from again in this regard. Or they could surprise us all and grow to be the primary organization within the commercial enterprise. Who can tell?
